Rouen Sites & Monuments : Artificial intelligence brings Joan of Arc back to life in Rouen




Rouen Sites & Monuments manages and promotes Rouen’s historic heritage, including iconic sites such as Notre-Dame Cathedral and the Gros-Horloge. Welcoming several hundred thousand visitors each year to 5 sites, the organization offers guided tours, cultural events and educational programs to enhance the city’s history and culture.



Rouen Sites and Monuments aimed to enhance the cultural experience for its visitors by leveraging technology while maintaining a high level of scientific and historical accuracy. Their goal was to create a unique and unprecedented product that would extend the visiting experience at the Historial Jeanne d’Arc.


An interactive souvenir
to extend the visit

Top 2

The intelligent magnet featuring Joan of Arc is the second best-selling item in the store.


Creating an engaging
smart magnet

We developed the first smart magnet that enables conversations with Joan of Arc. In addition to being a unique souvenir, a QR code on the back of the object opens up a conversation space, allowing visitors to ask any questions. They can engage in a dialogue with this iconic character and learn more about her youth, battles, and trials.

The object is available for purchase at the Historial Jeanne d’Arc and the Aître Saint-Maclou, and it is offered in 5 different languages.

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