There are many common misconceptions about chatbots.
You must have already heard that…
- Artificial intelligence will replace human beings;
- Chatbots are intrusive;
- Conversational agents do not capture human contact.
Well, that’s understandable. These digital assistants really are powerful and innovative, which can be pretty scary.
Yet, according to a survey conducted by Netomi, more than 1.4 billion people use chatbots across the globe. Fascinating, isn’t it?
If the chatbot has become a must-have, it’s certainly for a reason!
To give you an idea, we listed 10 good reasons to adopt a chatbot for your institution. Let’s dive right in, shall we?
1. Save some time…for everyone!
Before visiting a place of culture, we have all wondered about opening hours or accessibility. It can be difficult to know where to find those specific information : on a website, on social network, should I call the institution…?
Put yourself in your visitors’ shoes : is it difficult for them to find the practical information they are looking for ?
Help them save time: automate the answers to practical information with a chatbot. It will only take 2 clicks and a few seconds to get the desired information thanks to this intelligent robot!
Try it out yourself. Ask the following question to Twelvy, the Louis Vuitton Fondation’s chatbot: “Is it necessary to print my ticket?”
Besides, this tool will allow you to save time internally. You must wonder how?
Your reception staff will have fewer requests to process. Consequently, they will be able to focus on more complex requests, or on other tasks with high added value for your institution.
To help you to see more clearly, let’s go to the castle of Vaux-le-Vicomte. Recently, the Château Vaux-le-Vicomte’s team completely stopped their switchboard, only three months after the launch of their chatbot. Impressive, don’t you think?
2. Be available 24/7
Being able to find answers to their questions is one thing. But the needs of visitors do not stop at the opening hours or even during opening days. A virtual assistant keep working 24/7 on your website.
If you choose to build a conversational agent with us, your institution will be able to respond instantly and 24/7 to all your audience’s requests.
3. Address all audiences with the same tool
“Chatbots are only for young people, they are too difficult to use for older people”.
Well, that is another big misconception!
At Ask Mona, accessibility is one of our priorities. In order to reach a very large audience, our tools offer a simple ergonomics and are accessible on any support : phones, tablets, computers…
For example, we developed tutorials to guide visitors of the Centre Pompidou in their use of the chatbot. The goal was to explain how visual recognition works. Thus, each audience (families, young people, elderly people…) can navigate intuitively through the chatbot!
If you are still skeptical, take a look at this!
4. Bring your program to the fore
We know you give yourself heart and soul to provide your audiences with the best possible experience. You have a great program, but cannot seem to find the perfect channel to spotlight all your work?
Look no further, the chatbot is the ideal tool to showcase your program. Thanks to a carousel system, your events will gain visibility and arouse the audience’s curiosity. The user will easily get important information about each exhibition, show or event.
But a picture says more than a thousand words… Take a look at the program proposed by the chatbot of the Philharmonie de Paris. The chatbot offers users to proceed with filters.
5. Promote your content in an original way
The web and therefore your public, are drowning under content. As a result, you are not getting enough views and engagement. Yet, you have invested time and gave yourself over to create great assets.
Well, the chatbot is an awesome device to share content you already produced. You will be able to reuse it endlessly!
Above all, it allows you to submit it to the right person, at the right time.
The chatbot we developed with the Centre Pompidou is a genuine content hub. Once the experience is launched, the visitor is offered different content formats related to the works of art: videos, pictures, podcasts. All these resources were created by the institution. The user is free to choose the format that suits him the best.
6. Get real-time information about your visitors’ opinions
Do you often wonder what your audience really thinks of you? About your latest exhibition? About your permanent collections? Well, you are right to do so, because this is key information to improve the visiting experience!
Forget about long forms at the end of an exhibition: the chatbot is the answer! The chatbot transforms 30% more than a classic form. (Source Botnation)
On one side, you will have real-time access to your users’ feedbacks. Your back-office will allow you to collect valuable data on your audience.
On the other side, you will benefit from complete reports prepared by our team. Thanks to these data analyses, you will get to know your institution’s weaknesses and strengths.
7. Create a personalized channel that appeals to the public
Your site may not quite reflect the image you would like it to have.
You are looking to attract a younger audience. Fortunately, other channels exist to do so! We often think of social networks, which are very popular with younger visitors.
But have you ever considered implementing a chatbot? A conversational agent shaped for your institution and 100% customizable, through which you can engage all audiences, from the youngest to the oldest?
The conversations you can have with chatbots are not only informative. Indeed, 1 question out of 3 is considered “out of scope”. This means that a large part of users ask questions about the chatbot’s personality or the institution’s history. This is one of the reasons why it is important to develop your chatbot’s identity. By giving a specific editorial tone and creating a story to your device, your audience will be going further with you!
To see how it works, we suggest you go and chat with Bonne de Bourbon, the chatbot of the Chillon castle…Trust is, it’s worth a visit!
8. Shine as an innovative institution
The cultural sector has repeatedly demonstrated excellence in terms of digital innovation.
So why wouldn’t you? Adopt an innovative project! Our chatbots work thanks to artificial intelligence algorithms: a cutting edge technology.
You should also know that support is one of our priorities when it comes to working with you. We are present at each step of the project: from its conception, to its release, up to its promotion.
9. Offer a tool that visitors appreciate
According to a study conducted by Hubspot, more than one out of 2 people (57%) say they appreciate “chatbots for their immediacy and their ability to transmit information”.
Our virtual companions are no exception! Take a look at those successful projects :
Erik, from Le théâtre du Châtelet.
10. Meet our team
Well, we don’t know about you but we already were convinced by the 3rd point…
However, we like round figures! And most importantly, our team really enjoys taking the time to talk with you to better understand your needs. So, if you would like to discover the ultimate reason to adopt a chatbot for your cultural institution…contact us!
Oh and by the way, this is us!