La ROF

Enhancing and adapting resources to reach a new audience
Chatbot
Opera
Visiting experience

The issue at hand

The Réunion des Opéras de France wanted to set up a device to promote the diversity of its multimedia resources, to increase traffic to its website and, above all, to democratize opera for a young audience.

Our solution :

We took up the challenge by creating an experience in line with the image of the ROF. We have developed a fun and immersive script that highlights the resources of 13 partner opera houses. Users are invited to get into a character and navigate in the universe of the
opera. Thanks to a strong communication on the project, we have increased the discovery of the goals of this network.

Key figures

La ROF

47%

47% of players completed the course

La ROF

+20 000

+20,000 users discover the world of the Opera

La ROF

67%

67% of players want to know more about the Opera at the end of the course

Our last publication