The issue at hand
The Réunion des Opéras de France wanted to set up a device to promote the diversity of its multimedia resources, to increase traffic to its website and, above all, to democratize opera for a young audience.
Our solution :
We took up the challenge by creating an experience in line with the image of the ROF. We have developed a fun and immersive script that highlights the resources of 13 partner opera houses. Users are invited to get into a character and navigate in the universe of the
opera. Thanks to a strong communication on the project, we have increased the discovery of the goals of this network.
Key figures
47%
47% of players completed the course
+20 000
+20,000 users discover the world of the Opera
67%
67% of players want to know more about the Opera at the end of the course
